Threadless.com

Basic Concept

·      Threadless.com is an online t-shirt company using community-based innovation and product development.

·       Based on an ongoing competition, Threadless community members create and submit t-shirt designs, provide feedback, cast votes, and purchase t-shirts.

It’s a community that

·         Builds the product

·         Markets the product

·         Buys the product

Threadless also relies on community members to actively participate on the site by critiquing submitted designs, blogging about their daily lives, posting songs and videos inspired by the designs and most importantly purchasing t-shirts that have won the weekly design competitions. All printed designs typically sell out and are then retired from the active catalog to make room for new designs.