Location - Based Social Networking

The Indian telecom industry can be primarily divided into basic, cellular and internet services. It also has smaller segments such as radio paging services, Very Small Aperture Terminals (VSATs), Public Mobile Radio Trunked Services (PMRTS) and Global Mobile Personal Communications by Satellite (GMPCS). GSM & CDMA are the two most prevalent technologies in India.
At the end of January 2010, the overall tele-density was recorded at 49.5 per cent with a total telephone subscriber base of 581.81 million. Currently, the tele-density is over 54%. The key players in the Indian telecom market are Bharat Sanchar Nigam Ltd (BSNL) and Mahanagar Telephone Nigam Limited (MTNL), Bharti Airtel Limited, Reliance Communication, Vodafone, Idea Cellular, Aircel and Tata Teleservices.
 Smart  Phone Usage
It currently stands at 200 minutes/day in India (Informate Mobile Meter).  However, 60% of the time is spent on browsing & entertainment thus roughly only 55 minutes is spent on voice communication.
Evolution of Social Networking in India
It began with the entry of Hi 5 in 2005.  2006 witnessed the rise of Orkut (Google) as the new platform for strangers to connect.  Facebook entered India in 2007 & India experienced a fierce rivalry between Facebook & Orkut. However, in 2008 , Facebook emerged as a winner & the country witnessed the Facebook revolution. The year 2009 saw the birth of several Indian social networking sites such as bigadda.com, ibibo, fropper.com & mobile based social networking sites such as Mig33, My gamma etc
Under location - based social networking , the international players include Foursquare , Gowalla, Bright Kite, Flook etc . Our research proves that all these site have common features such as
•           Find friends
•           Find places & Events
•           Share location tips
•           Share photos
•           Near by strangers

However, Gowalla has added applications such as
•           Gaming roots
•           Collect digital goodies
•           Trips
•           Top 10 user list at venues
•           Badges

And, Foursquare has added applications such as
•           Social utility
•           City guide
•           Awards+ Badges
•           Special deals
•           Applications


Location Based Social Networking sites has the following characteristics-
•           Ease of use & good looks are important
•           Celebrities do influence
•           Checks In/ common features are not enough
•           Built initial trust between users and their service
•           Games & apps help in engaging customer
•           Create more partners than competitors
•           Create not only a social network but a framework
•           Talking to strangers esp. opposite sex is important
•           Every 10% easier interface means 50% larger audience
•           Real -time info is important

Comments

Post a Comment

Popular posts from this blog

Charlie and the Chocolate Factory

Image
Yesterday, I had the pleasure of watching "Charlie and the Chocolate Factory". It  is a 2005 musical fantasy comedy film directed by Tim Burton and written by John August. The film stars Johnny Depp as Willy Wonka and Freddie Highmore as Charlie Bucket.  Charlie is a poor boy who lives near the Wonka Candy Company. The company's owner, Willy Wonka, has for long closed access to his factory due to problems concerning industrial espionage that led him to fire all his employees, among them Charlie's Grandpa. One day, Wonka announces a contest, in which Golden Tickets have been placed in five random Wonka Bars worldwide, and the winners will be given a full tour of the factory as well as a lifetime supply of chocolate, while one ticket holder will be given a special prize at the end of the tour. Wonka's sales subsequently skyrocket, and the first four tickets are found quickly. The recipients are Augustus Gloop, a gluttonous German
Read more

Ravindra Jadeja – Son of Rickshaw driver to Millionaire

Image
Ravindrasinh Anirudhsinh Jadeja, born on 6 December 1988, is an Indian cricketer and represents Saurashtra in first class cricket and Chennai Super Kings in the Indian Premier League. He was also part of the victorious Indian U-19 cricket team that won the World Cup in Malaysia in 2008. Jadeja is a left-handed middle-order batsman and slow left-arm orthodox bowler. Jadeja made his first class debut in 2006-07 Duleep Trophy. He played for India in Under 19 Cricket World Cup in 2006 and 2008. His bowling and fielding helped India win Under 19 Cricket World Cup 2008 final. Jadeja was selected to be a part of the Rajasthan Royals for the inaugural season of the Indian Premier League in 2008. His brilliant display in the IPL matches won him praises from the team’s captain and coach, Shane Warne. He was nicknamed "Rockstar" by Warne as he was so impressed with Jadeja's cricketing skills and predicted a bright future for the all rounder. He made his presence felt during the IP
Read more

The Greatest Showman

Image
The Greatest Showman  is a 2017 American musical film directed by Michael Gracey. Barnum and his father Philo, a tailor, work for the Hallett family, he becomes infatuated with their daughter, Charity. Though Charity is being sent to finishing school, Barnum reassures her they will not be separated. The two keep in touch through letters until they meet again in adulthood eventually marrying and raising two daughters, Caroline and Helen, in New York City. They live a humble life; though Charity is happy, Barnum dreams of more. Barnum loses his job as a clerk at a shipping company after the company goes bankrupt. Taking a risky bet, he takes out a large loan from a bank, deceiving the bank into accepting his former employer's lost ships as collateral. He uses this loan to buy Barnum's American Museum in downtown Manhattan, an attraction showcasing various wax models. Initially, sales are slow; on the suggestion of his children to showcase something "alive"
Read more