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Charlie and the Chocolate Factory

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Yesterday, I had the pleasure of watching "Charlie and the Chocolate Factory". It  is a 2005 musical fantasy comedy film directed by Tim Burton and written by John August. The film stars Johnny Depp as Willy Wonka and Freddie Highmore as Charlie Bucket.  Charlie is a poor boy who lives near the Wonka Candy Company. The company's owner, Willy Wonka, has for long closed access to his factory due to problems concerning industrial espionage that led him to fire all his employees, among them Charlie's Grandpa. One day, Wonka announces a contest, in which Golden Tickets have been placed in five random Wonka Bars worldwide, and the winners will be given a full tour of the factory as well as a lifetime supply of chocolate, while one ticket holder will be given a special prize at the end of the tour. Wonka's sales subsequently skyrocket, and the first four...
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Ravindra Jadeja – Son of Rickshaw driver to Millionaire

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Ravindrasinh Anirudhsinh Jadeja, born on 6 December 1988, is an Indian cricketer and represents Saurashtra in first class cricket and Chennai Super Kings in the Indian Premier League. He was also part of the victorious Indian U-19 cricket team that won the World Cup in Malaysia in 2008. Jadeja is a left-handed middle-order batsman and slow left-arm orthodox bowler. Jadeja made his first class debut in 2006-07 Duleep Trophy. He played for India in Under 19 Cricket World Cup in 2006 and 2008. His bowling and fielding helped India win Under 19 Cricket World Cup 2008 final. Jadeja was selected to be a part of the Rajasthan Royals for the inaugural season of the Indian Premier League in 2008. His brilliant display in the IPL matches won him praises from the team’s captain and coach, Shane Warne. He was nicknamed "Rockstar" by Warne as he was so impressed with Jadeja's cricketing skills and predicted a bright future for the all rounder. He made his presence felt during the IP...
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Marketing - Lesson 2

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Customer Value Customer Value or Customer Delivered Value is the difference between Total Customer Value and Total Customer Cost. Customer Value = Product Value + Service Value + Personnel Value + Image Value Total Customer Value is the bundle of benefits that the customers expect from a given product or service. Total Customer Cost is the bundle of costs customers expect to incur in evaluating, obtaining, using and disposing of the product or service. Total Customer Cost = Monetary Cost + Time Cost + Energy Cost + Psychic Cost Customers make their purchases based on Customer Delivered Value or on the basis of value-price ratio. Value – price ratio = Total Customer Value / Total Customer Cost Seller who is at a delivered value disadvantage has two alternatives: ·          Increase Total Customer Value: strengthen product, service, personnel and image benefits ·          Decrease Total Customer Cost: redu...
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