Trends in Social Media - 2011

Location-Based Marketing -

Location services will grow in popularity as people get more comfortable checking in to a business.

Video Platforms -

YouTube might be one of the largest user-generated video-sharing sites on the Internet today, but other platforms will begin to surface that are more business-focused, easier to market videos on and not as crowded.

Text Campaigns -

As the mobile arena grows, small businesses will continue to move marketing campaigns to mobile phones.

For Cause Tweet-a-thons -

A Tweet-a-thon is a fundraising campaign on Twitter for which users encourage their followers to tweet about and donate to a particular charitable cause over a specific period of time. These initiatives will gain in popularity as savvy entrepreneurs capitalize on the relationship-building advantages of social media and the good publicity that comes with giving back.

The Move to Higher Bandwidth -

The use of higher bandwidth will not only be a necessity but a demand from busy consumers.

Source: Indiatimes

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