Marketing at Emerson Network Power – By Suhas Joshi
A very insightful session by Suhas Joshi, wherein he presented - how all the theories we learn in class are actually employed at Emerson Network Power. He talked about the thirteen steps in the sales cycle. These are:- · Lead generation process for vertical markets · Lead management · Lead mapping · Mapping organization chart · Identification of decision making process · Identifying Key influencers · Establishing parallel contacts at all levels · Understanding of money making process · Process criticality · ...