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Marketing at Emerson Network Power – By Suhas Joshi

A very insightful session by Suhas Joshi, wherein he presented - how all the theories we learn in class are actually employed at Emerson Network Power. He talked about the thirteen steps in the sales cycle. These are:- ·          Lead generation process for vertical markets ·          Lead management ·          Lead mapping ·          Mapping organization chart ·          Identification of decision making process ·          Identifying Key influencers ·          Establishing parallel contacts at all levels ·          Understanding of money making process ·          Process criticality ·        ...

India & China - By Dr. Derek Scissors

Today I got the opportunity of listening to the views of Dr. Derek Scissors with respect to India and China. He put forward his varied observations with respect to the topic. One of the questions put forward by him - "Why would China, with a generation of successful market reform under its belt, move back toward state control ?" Possibly - "Obsession to growth at the expense of all else". This growth today is explicitly led by the state, fueled by investment by state-owned entities, and accompanied by powerful regulatory steps meant to ensure the state's dominance of the economy - all measures that contrast sharply with prior reforms. According to him, if India wants to catch up with China, two areas need to be given high priority:- Education for all up to Secondary level Complete right to farmers  He further added that now-a-days India has got too much obsessed with two digit GDP growth. Instead, focus should be on controlling inflation, combating naxali...