Varun Kumar

Often, the reason a company’s strategy fails is its salespeople focus solely on targets, ignoring the company’s strategy. If you want your strategy to be implemented by your sales team, you should make sure three things are happening: Your Sales Team targeting the right people It’s common for sales team to chase easy deals, disregarding the ideal client profile. Make sure your sales team is focusing on the organizations you wish to market to, and be assertive about your expectations. If your strategy changes, your salespeople’s does too Sales professionals need to break away from old approaches and determine how best to adjust their marketing techniques to the new company strategy. Your sales team is focusing on client needs Instead of old-school pitching, sellers need to have deeper conversations with clients about their objectives and provide insight on how the company can help.

SOCIALLY ACTIVE MOM Socially active mom gets her dose of energy by striking new friendships and forming new bonds. Leave her in a room full of strangers and she will come out of the room having made some mommy friends (with their numbers). She is the one who initiates Whatsapp groups and get together plans with fellow mommies. She loves to be socially active and her child mostly has a lot of friends to hang out with. THE PERFECTIONIST MOM Class assignment, check. Evening park time, check. Milk at 6, check. Dinner at 8, check. The perfectionist mom will ensure that no vacations, family commitments ever mess around with her kid's routine. Give her a class assignment and in all probability, her child will carry the most comprehensive and creative report to the school. Her kid will almost always be the one with the neatest assignments and best fancy dress ideas. 'MY KID IS THE BEST' MOM Every mother loves her child but this mom type is different. For the sake of modest...

Leaders have to manage three boxes simultaneously. BOX 1: Manage the present core businesses at peak efficiency and profitability. BOX 2: Breakaway from obsolete practices of the past. Some of these may have been the source of past success. BOX 3: Innovate nonlinear futures for the business by (1) redefining your set of customers, (2) reinventing the value you offer them. To start thinking about the three boxes to transform your organization , it is important to start looking for discontinuities. These could be: Customer discontinuities —Are today’s biggest, fastest-growing, or most profitable customer segments likely to be the same ones in the next ten to fifteen years? Who will be your customers in the future? Are there small or emerging customer segments today that are using or even customizing your products or services in unconventional ways? Which non-consumers today could potentially become consumers in the future? What would be their priorities?  Tec...